eMachines 2.0 - Rebranding

VALUE DOESN’T HAVE TO BE CHEAP

Redesigned with costs in mind, the new design language incorporated the “SMILE” brand signature element. It was a simple and functional feature that leveraged a positive and approachable aesthetic. The eMachines 2.0 desktop was a best seller for several years.

 
 

  • Concept development

    Prototyping

    CMF

    Engineering support

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

 
 

A different kind of eMachines

 

SMILE

The iconic & approachable “Smile” element was a brand key pillar that was instantly recognizable.

User FRIENDLY

With careful attention to detail and cost effective design, the front bezel incorporated simpel easy to interact buttons and features without increasing additional costs.